Topgolf Partnership is Latest Move in BetMGM Gambling Expansion

BetMGM is expanding fast, most recently partnering with Topgolf and planning to launch a Borgata online casino in PA.

It’s a lot like the wave

If you’ve ever been to a ball game, you’ve probably seen it before. People stand up and throw their arms in the air and then others join in. Before long, the whole stadium sweeps up in a wave that spreads across the entire crowd.

That’s kind of how sports betting is moving these days. Take the BetMGM brand as a case study.

Last week, BetMGM announced a partnership with Topgolf that will provide joint opportunities for gaming, marketing, and promotions at Topgolf venues across the country.

“We look forward to introducing Topgolf guests to the immersive sports betting experience that only BetMGM can provide,” BetMGM’s Chief Revenue Officer Matt Prevost said in a news release. “Topgolf is known for offering unique and interactive entertainment options, which our loyal BetMGM users can now access through a variety of exclusive and customized packages.”

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Topgolf already has a presence in Pennsylvania

Pennsylvania residents can witness the partnership come together first-hand at a TopGolf location in Pittsburgh and another one that’s being planned near King of Prussia.

In addition to Pennsylvania’s locations, the partnership will be visible throughout Topgolf venues in cities where BetMGM operates. Those include its Las Vegas location at MGM Grand plus Indianapolis, Nashville, Detroit, Virginia Beach, and Denver. It also includes those within the WGT by Topgolf platform. 

BetMGM will also pursue branding and promotional integrations in other  Topgolf locations as sports betting and iGaming platforms become available in new states.

Beyond the BetMGM partnership, another online casino also made news in Pennsylvania this week. 

Borgata Casino joining PA iGaming market soon

Borgata online casino, also owned by MGM, will launch in Pennsylvania this week in partnership with Rivers Philadelphia. The BetMGM brand is already live in PA with online casino and sports betting apps that launched in December 2020.

While the Borgata iGaming app will partner with Rivers, BetMGM is partnered with Penn NationalHollywood Casino Grantville for online casino and Hollywood Casino Morgantown (coming in 2021) for online sports betting. In Pennsylvania, an iGaming and sportsbook app do not need to share the same land-based operator.

The Borgata online casino is already live in New Jersey. It is likely the Pennsylvania entity will provide similar rewards and promotions for new players.

BetMGM to launch online poker rooms in MI and PA

Although the BetMGM sportsbook/betting brand arrived later than many others, it continues to expand rapidly across the country.

Plans are in place to launch a BetMGM online poker room in Michigan in the near future, and one is expected to follow in Pennsylvania later in the year. For now, PA has one online poker room, PokerStars PA, a site that also launched in Michigan late last month.

Gambling wave continues in the US

And so, just like the wave that forms inside a stadium, the BetMGM brand continues to grow in strength, gain support, and spread across the country.

Many other sports betting and gaming companies are sharing in similar success.

The momentum is growing.

And the energy is expanding in every direction.

Lead image credit: AP Photo/Gene J. Puskar

BetMGM Expands to PA, Offers to Buy UK Gambling Partner Entain for $11 Billion

BetMGM recently debuted online casino and sports betting products in PA. Now its parent company is looking to absorb online gambling partner Entain.

BetMGM waded into the crowded Pennsylvania online casino market last month, becoming the state’s 13th iGaming option.

They upped the ante by adding a live dealer option shortly after launch. Games for now include blackjack liveAmerican roulette, and American auto roulette.

And on Dec. 18, BetMGM launched Pennsylvania’s 11th online sportsbook. They are partnered with Penn National’s Hollywood Casino for iGaming and Hollywood Casino Morgantown for sports.

On Jan. 4, news dropped that MGM is attempting to buy out UK gambling company Entain, its partner in online BetMGM gambling endeavors.

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MGM looking to expand footprint

The BetMGM brand is already live in or heading to nine states, with more to come. Entain is the owner of a number of popular UK betting brands including bwin, Ladbrokes, partypoker, Coral, Crystalbet, Eurobet, Sportingbet, and online game brands including CasinoClub and Foxy Bingo.

Entain confirmed Monday the MGM offer equivalent to $11.06 billion, an offer Entain said “significantly undervalues the company and its prospects.”

As such, the deal was rejected, with Entain requesting “additional information in respect of the strategic rationale for a combination of the two companies.”

The proposal is reminiscent of Caesars’ purchase of William Hill last year for $3.7 billion. Absorbing Entain would propel MGM, already a large player in the casino industry, into one of the biggest gaming companies in both land-based and online arenas.

Entail PLC (formerly GVC) stock jumped more than 25% on the London Stock Exchange Monday to around $19.40 with the offer news. MGM stock was trading down over 4% at around $30 mid-day.

BetMGM welcome offer

If you’re new to BetMGM casino in PA, it’s a good time to get started. The newcomer’s offer for first-time depositors is typical, but it has longevity.

First, there is $25 in freeplay. And there is also a 100 percent deposit match up to $1,000. Both offers expire on Dec. 31 – but that’s Dec. 31, 2021!

There’s lots of fine print, but for those who want to get rolling, the simple skinny is:

  • Go to BetMGM, create an account, and become a verified player.
  • $25 in freeplay is automatically added to your account, available for immediate use.
  • Winnings received from the $25 freeplay bonus are not eligible for withdrawal unless the player has made a deposit.
  • Once a deposit is made, any winnings are immediately eligible for withdrawal.

All BetMGM casino games are eligible. There are wagering and deposit requirements. Most critically, there is a 15x playthrough for the release of the bonus.

Look out for new offers weekly. Like their “Seal the Deal” $5 free play bonus for wagering $50 on slots in January.

Lead image credit: AP Photo/Alex Brandon

Note: PAOC editor Valerie Cross contributed to this article.