DraftKings Casino and online sportsbook players in PA and elsewhere may notice the Dynasty Rewards program is looking slightly different this week. Gamblers can now earn Tier Credits based on amounts wagered across all products (daily fantasy sports included).
For example, DraftKings online casino slot players will collect one tier credit for every $10 wagered.
However, if PA sports betting is more your game, straight bets and futures also result in one tier credit for $10 wagered. Players will receive exclusive offers, promotions and have the option of doing some Dynasty Store shopping.
DraftKings Dynasty Rewards tier levels
Just like at any Pennsylvania land-based casino, the promos and offers vary based on tier level. Players received an email regarding the changes in advance of the program’s 2023 launch. Answers to many of the Dynasty Rewards FAQs can be found here.
The five new DraftKings reward tiers are:
- Bronze: 0-499 tier credits
- Silver: 500 tier credits
- Gold: 4,000 tier credits
- Diamond: 15,000 tier credits
- Onyx: 30,000 tier credits
To get a better understanding of the Dynasty Rewards changes, PAonlinecasino.com caught up with Dan Malone, VP of Loyalty, DraftKings.
What was the main reason for changing to Tier Credits and why now?
Malone: DraftKings continuously looks at ways to improve the customer experience in what is still a relatively nascent industry. Whether it’s product-focused enhancements or changes to our loyalty rewards program, DraftKings is always operating with a customer-first mindset. The change allows us to be more generous in rewarding customers with crowns – the redeemable “points” of the program – without inadvertently inflating customers’ Dynasty Tier Status. The change is in line with other entertainment and travel-based rewards programs.
With Dynasty Rewards, what has worked well, what areas are you looking to improve?
Malone: While still in early days of the Dynasty Rewards program, the response from consumers has been overwhelmingly positive. Through constant communication with our players, we’ve heard that our loyalty program stands out. We’ve leaned into offering our most loyal players with ’money-can’t-buy experiences’ and we are excited to extend through 2023 our Weekly Prize Chest feature – a surprise reward based on a player’s Dynasty Tier.
We always want to make it as easy as possible for our customers to redeem prizes, so this is a constant focus for our loyalty rewards team. Furthermore, as our loyalty program continues to evolve, we’re committed to exploring offers that will bring prizing and rewards to another level, offering customers with jaw-dropping experiences and material items.
What are some of the things DraftKings is doing to increase awareness with Tier Credits?
Malone: Crowns are not coming to an end and will continue to be awarded to players. Customers will still be able to redeem Crowns in the Dynasty Store and for free play across our product suite.
Communication to customers regarding the introduction of Tier Credits and how they work has already been provided. We will continue to email customers and provide site and in-app education to our players over the next several weeks, so they are aware of the changes. We also just launched the Dynasty Hub, a prominent home on our site and mobile app for customers to view their Dynasty Rewards status, redeem Crowns for rewards of their choice, and engage with the many benefits they have earned through their status.