Parx Casino is already a juggernaut in Pennsylvania gaming. Now it has crossed the Delaware River.
You can now play on Parx Online Casino in both Pennsylvania and New Jersey. The site launched in New Jersey last week. It is operating under Ocean Casino’s online gambling license.
That’s a major boon to its cross-border customer base. New Jersey patrons of the casino can now choose between spending time on property in Philadelphia or playing games at home.
NJ online casino features a much larger library of games
The biggest problem in the Pennsylvania online casino business is the lack of games for players to choose from. Currently, Parx PA has 57 titles. It launched with less than 30 games.
Most of them are slots, with a limited number of table games. For the first couple of months, Parx was the only online casino in the state with blackjack.
By comparison, the NJ Parx site launched with 94 titles, including multiple blackjack formats and a much larger choice of table game titles.
Leading supplier GAN is Parx’s partner
Parx partnered in the move to NJ with GAN, a leading European-based supplier of internet gambling software. The companies have worked together in PA since 2014.
GAN has expanded rapidly. The growing company recently announced its third-quarter gross revenue had risen 203% year-over-year.
Extending to NJ via online came quickly. Parx had only entered the PA online sports betting market in June. Parx then launched an online casino in Pennsylvania in July.
NJ is a logical expansion for Parx online casino
Parx formally launched Monday in NJ following a three-day soft opening period last week.
Dermot Smurfit, the CEO of GAN, explained the move:
Launching the largest casino in Pennsylvania online has now logically extended across the border into New Jersey, extending its reach into New Jersey’s fast-growing and established internet gambling market.
This represents an incremental revenue opportunity for GAN and is a logical extension of our technology infrastructure to serve Parx Casino patrons who routinely cross the invisible border between these two populous states.
The leader of GAN said growth was better than “better than expected.”
One major factor he pointed to is the fact that NJ sports fans who attended games across the river in Philadelphia are already accustomed to betting online.
John Dixon, the chief operating officer of Greenwood Gaming & Entertainment, Parx’s parent company, added GAN can serve “our business needs in multiple states which aligns with the cross-border nature of our existing retail gaming customer base.”
Parx card can be linked in both states
The expansion means Parx patrons can now “gamble online in either Pennsylvania or New Jersey, as they wish,” added Dixon.
Additionally, because GAN has a patented integration system, the Xclub reward card for Parx can be linked so it works in both states.
According to GAN, Parx’s land-based casino in PA accounts for about 18% of the total market in the bricks-and-mortar segment. That makes Parx the top land-based casino among the 12 retail properties in the state.