Last week, NASCAR announced a collaboration with Genius Sports to provide a live data system to licensed sportsbooks. This is the first step toward launching an advanced in-race live betting product. The end product will be a real-time gaming platform with live NASCAR odds plus other wagers and props.
NASCAR is one of the last sports to toss its hat into the gambling arena. Subsequently, only the NFL is left without an official gambling data deal.
Another venue of online sports betting in PA
The Pennsylvania Gaming Control Board (PGCB) confirmed the first PA sports betting app should be functional sometime in early May.
NASCAR Senior VP/Broadcast & Innovation Brian Herbst expects that Genius Sports will roll out official post-race data in the next several months. However, the more extensive in-race data will likely not be available until the latter stages of this year or early 2020.
In states with regulated sports betting like Pennsylvania, we expect to place real-time NASCAR sports bets online eventually. Wagers on fastest lap times or winners can be placed from the convenience of mobile devices and computers.
In addition, data compilation allows sportsbooks to offer live prop bets during NASCAR races such as fastest pit stops.
Given that New Jersey’s sports betting market is 80% online betting, it makes sense that NASCAR wants to be ready with an online-friendly product as more states roll out betting apps.
The search for a corporate marketing partner
NASCAR laid the groundwork before the 2019 season. It developed a comprehensive sports integrity program and gambling policy in conjunction with SportRadar. As part of the partnership, SportRadar will monitor NASCAR betting activity and will flag any suspicious behavior accordingly.
In addition to the Genius Sports partnership, NASCAR is now actively looking to secure a sportsbook as a corporate marketing partner.
Anticipating growth
Genius Sports CEO Mark Locke looks forward to the growth of the NASCAR sports betting experience.
NASCAR fans are some of the most devoted in the world, and we look forward to helping them to create a deeper, more connected experience that is both safe and secure as the business of sports betting continues to evolve in the US. This new relationship will provide another entry point to the sport and complements our strategy to create a more immersive experience for fans.
About Genius Sports
Genius Sports is the global leader in sports data and supplies data to more than 150 sportsbooks nationwide. In addition to NASCAR, Genius Sports partners with many other leagues and federations such as NBA, NCAA, PGA Tour and the Premier League.