Pennsylvania’s top-grossing casino is making a play to corner the emerging PA sports betting market.
Parx Casino opened up a sportsbook on the property in Bensalem on Jan. 10. The owner of Greenwood Gaming is now set to do the same at its South Philadelphia Turf Club off-track horse race betting location on Thursday, Jan. 17.
The Pennsylvania Gaming Control Board (PGCB) conducted two days of formal testing at the new Sportsbook at Parx Casino before the official launch. It is planning to do the same at the South Philadelphia Turf Club this week.
The launch of the Sportsbook at Parx makes it a total of four PA casinos now running sports betting operations. The others are:
- Hollywood Casino at Penn National Race Course in Grantville
- SugarHouse Casino in Philadelphia
- Rivers Casino in Pittsburgh
The South Philadelphia Turf Club will become the first sportsbook in the state to open outside a PA casino.
The sportsbook could become the state’s most popular sports betting location when it launches. It sits in Philadelphia’s Stadium District, where all of the city’s major sports franchises play.
Kambi software dominates PA market
Both the Parx and South Philadelphia Turf Club sportsbooks will run on software provided by Kambi. SugarHouse and Rivers sportsbooks are also Kambi-powered operations.
Hollywood Casino’s sportsbook is operated by the country’s largest sportsbook operator William Hill and uses its proprietary software. Hollywood launched the state’s first legal sports betting operation in mid-November. It generated $500,000 in revenue on $1.4 million in handle in its first two weeks.
The Sportsbook at Parx Casino opened in a temporary location and allows the following types of bets:
- Teaser bets
Leagues that PA bettors can wager on include:
- College basketball
- College football
- MMA events
Temporary location in Parx’s 360 Lounge
The sportsbook’s temporary location is in Parx’s 360 Lounge. Parx has converted the bar into a sports-betting lounge of sorts with two 16′ by 9′ HD TVs and 20 75″ HD TVs for game viewing.
Plus, there are a dozen self-service sports betting kiosks and seven live teller windows for over-the-counter betting.
However, the bar isn’t the only place players can place bets. Parx has 30 electronic sports betting kiosks throughout the casino floor as well. The facility has made in-game betting available at the kiosks and placed upcoming game odds on the big screen TVs around the bar as well.
Parx is also promising to launch an online sports betting app complete with live in-game betting before long. In fact, Parx has already launched a mobile Betslip Builder app allowing players to plan out bets, put together bet slips and view Parx’s real-time sports odds.
$10 million, state-of-the-art sportsbook
Parx is also building a permanent sportsbook in the north corner of the casino next to the Liberty Bell Gastropub. It plans to open it in the second quarter of 2019. Management promises it will be a $10 million, state-of-the-art facility with:
- An LED wall wrapping around half the sportsbook
- A full-service bar with video poker
- HD TVs throughout
- Dozens of self-service betting kiosks and live teller windows
Greenwood has also poured $1 million into renovations at the South Philadelphia Turf Club in anticipation of the sportsbook’s launch. This reportedly includes the addition of as many as 150 HD TVs for game viewing, an odds board and several dedicated sports betting teller windows.