Hard Rock Digital is teaming up with a technology company to help distribute their content to customers. The betting platform inked a deal with Playtech that gives Hard Rock Digital a wider array of online casino content.

Playtech also invested a significant portion of funds into Hard Rock Digital in exchange for minority ownership. The investment further cements the pair’s relationship.

What would this new team look like should Hard Rock enter the Pennsylvania online casino market?

Hard Rock Casino to improve offerings with Playtech products

Playtech is one of the leaders in the iGaming space in regards to technology and software. The technology company offers gaming products and software solutions.

According to its website:

“Playtech’s product suite can be fully integrated into a complete cross-platform offering, enabling players to access online, broadcast, mobile and server-based gaming terminals through a single account. Leading online gaming applications include online casino, poker, bingo, sports betting, live gaming, casual and fixed odds games.”

Through the partnership with Playtech, Hard Rock will be able to offer additional slots, Random Number Generator (RNG) and live dealer table games.

“This partnership will act as an accelerator to Hard Rock Digital’s planned strategic initiative to expand its online gaming offerings to international markets, becoming the first operator with a global omni-channel offering under a singular, irreplaceable brand,” said Jim Allen, Chairman of Hard Rock International and Chairman of the Board of HRD. “This announcement only reinforces our commitment to lead innovation in the gaming industry and expand the ‘Hard Rock’ experience worldwide. We look forward to providing an authentic, digital experience for Hard Rock’s global fan base within a comprehensive, omni-channel offering.”

Playtech invests $85 million in Hard Rock

Not only is Playtech entering a partnership with Hard Rock, the technology company threw in some of their own chips at the table.

Playtech invested $85 million for approximately 2% of the company. According to The EKG Line, the investment puts Hard Rock’s valuation at more than $4 billion. The investment is to help Hard Rock continue to grow its global footprint.

Playtech CEO Mor Weizer said:

“The Playtech team is thrilled to announce our strategic partnership with HRD. Hard Rock International has cemented itself as a marquee name worldwide, not just in gambling, but more widely in entertainment. HRD will combine the strength of this global brand with a proven management team, some of whom we at Playtech have known for many years and believe to be among the strongest in the online gambling industry.”

What states currently offer Hard Rock betting apps?

Hard Rock has legal online sportsbooks in the following states:

  • New Jersey
  • Arizona
  • Iowa
  • Virginia
  • Ohio
  • Tennessee

The only state Hard Rock Digital online casino operates in is New Jersey.

The press release mentioned Hard Rock’s global expansion. An entrance into Pennsylvania’s online casino market is not out of the question. Entering the PA market would put Playtech in competition with live dealer game provider Evolution Gaming.

If Hard Rock launches in PA, Keystone State bettors would be beneficiaries of the new partnership.

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