If knowledge is power, Pennsylvania online casino players who make BetMGM Casino one of their regular stops are about to become more powerful. A new BetMGM GameSense partnership offers more information that gamblers can use to play responsibly.
It’s another step for BetMGM’s impressive work in providing customers with tools to develop healthy habits when it comes to gambling. The deal also puts GameSense’s products in many of the biggest gaming markets in the country like PA.
The details on the BetMGM GameSense collaboration
If you’ve ever played the lottery in British Columbia or visited a brick-and-mortar MGM casino, you might have already encountered GameSense. The BC Lottery developed the program and MGM has employed it via its M Life Rewards offering to retail casino customers.
Soon, the same responsible gaming tools will be available in the BetMGM casino and sportsbook apps, along with the website. Among them are a clear and customizable way to stay informed about personal gambling activity.
The added software will allow users to set custom alerts for things like dollars and time spent on the app/website. The software then automatically tracks activity across the verticals. That information is available on-demand. Additionally, BetMGM users can opt to receive notifications when approaching limits.
The interactivity of the product doesn’t end there, though. GameSense employs Advisors who players will be able to access for free through BetMGM’s platform. Those trained specialists can provide feedback on gambling habits and direct customers to resources for people with compulsive gambling issues.
The program’s effectiveness is tied to awareness. Gamblers who keep track of their activity are more likely to avoid developing compulsive issues. The program makes such tracking quite simple. It also enhances the enjoyment of the gaming that users do afford themselves, as it takes the responsibility of tracking dollars and hours off of the player.
A press release does not disclose exactly when the new integrations will be available to BetMGM customers in PA, only stating it will happen “later this year.” However, other online gambling companies in PA would do well to emulate BetMGM in this manner.
BetMGM continues to set the pace in responsible gaming
Most states with some form of legal gambling have self-exclusion programs for players. Those allow people to effectively ban themselves from gambling for a period of time. However, the state-by-state regulation of those programs has one weakness.
For the most part, states do not even share that information with each other, much less enforce self-exclusion lists in other states. Thus, it’s theoretically possible for a person on a list in New Jersey to travel to PA and gamble.
BetMGM was the first in PA to try to plug that hole. Late last year, BetMGM activated a partnership with PlayPause. PlayPause is a multi-jurisdiction self-exclusion program. All participating gambling companies, like BetMGM, have access to the registry.
The easier that gambling companies make responsible gaming, the more likely players are to avoid poor choices. With GameSense soon to be a part of its technology, BetMGM is a leader in modernizing the business of playing with your head.
Lead image credit: AP Photo/Nick Wass